Kenzo World is the newest fragrance from the Kenzo fashion house and the first fragrance from artistic directors Carol Lim and Humberto Leon. Described as “bold, spontaneous, surprising, fun, colorful”.
Lim and Leon enlisted expert perfumer Francis Kurkdjian in the creation of Kenzo World. Kurkdjian’s is one of this century’s most in demand nose’s and has previously worked extensively with Burberry, Elie Saab, Jean Paul Gaultier and set up his own fragrance house Maison Francis Kurkdjian in 2009. Kenzo World is another outstanding success, a floral woody scent containing fresh floral Peony, sweet intensifying floral Egyptian Jasmine and the creamy musky Ambroxan.
Lim & Leon took inspiration from their fashion house to encapsulate their 1st fragrance. The black rubberized cap is inspired by the iconic Kalifornia Gommato bag. (The cap is actually the only thing I don’t like about this fragrance launch.) The pink/gold metal drop is an ode to the jewellery collection ‘The Eye’ which is stunning. The sandblasted opaline glass adds an additional texture.
Last August on LilyandOlive Facebook page I shared the short film which would be used to advertise the fragrance. It is a refreshing change of pace from other fragrance ads and the stills of actress and former ballerina Margaret Qualley are simply stunning. Choreographed by Ryan Heffington and shot by Oscar-winning director and screenwriter Spike Jonze it is reminiscent of Fatboy Slim’s video for Weapon of Choice starring Christopher Walken which was also directed by Spike Jonze.
Warning: Once you watch this film the music will be in your head for the rest of the day!
The film perfectly captures the spirit of Kenzo World – bold, spontaneous, surprising, fun, colorful.
Kenzo World is available as an Eau de Parfum 30ml, 50ml & 75ml. Kenzo’s Flower In The Air will be my remain my favourite daytime fragrance but Kenzo World will become my go to nighttime fragrance.
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