Bulgari & Bella Hadid

On a recent evening in Rome, Bulgari announced American model of the moment Bella Hadid as the face of their new fragrance Goldea, The Roman Night. CEO Jean-Christophe Babin introduced Hadid as she walked down Rome’s iconic Spanish Steps as “The Goddess of the Roman Night? Goldea Hadid!”.

The event took place at Piazza di Spagna where guests were entertained by Irish singer Roisin Murphy. After the announcement of Hadid as the face of the new Bulgari scent, the party moved on to Palazzo Nunez Torlonia where DJ Graziano Della Nebbia continued the party.

Bella Hadid is certainly on the ascendancy. As well as being one of the most in demand models at the moment, Hadid has also been an ambassador for Dior Beauty, Swiss watch company TAG Heuer and the face of Bulgari fine jewellery & accessories.

Creator of the new fragrance is Alberto Morillas whose inspiration was the “frenzy of Roman nights”. What we know about the fragrance so far is that it has been described as a musky, fruity-floral. The campaign was shot in Rome (where else!) by photographer Glen Luchford.

Goldea, The Roman Night will be released in September 2017. To see videos from the event click here.

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