NEW Stella POP

Stella McCartney needs no introduction. The UK based fashion designer has gone from strength to strength from the creative director of French fashion house Chloe to her own label and partnerships with brands such as Adidas and H&M. The 1st fragrance under her own name ‘Stella’ was released in 2003 and inspired many re-editions. This was followed by L.I.L.Y and now in 2016 we have the 3rd pillar of the fragrance collection Stella POP.

Inspiration for POP is all about freedom, celebrating life and being an individual among & supported by friendship. The campaign features four unique ladies living in the moment, musician Claire Elise Boucher aka Grimes, campaigner Amandla Stenberg, animal activist Kenya Jones and performing art student Lourdes ‘Lola’ Leon each embodying a sense of youth and adventure.

The fragrance itself is based upon two primary synthetic ingredients flowery tuberose balanced with sandalwood to create an undeniably feminine fragrance. Top notes include Mandarin, Tomato Leaves & Violet Leaves, middle notes of Plumeria, star attraction Tuberose & Violet and base notes of Cedarwood, Sandalwood & Musks to create a floral woody fragrance. POP is an Eau de Parfum, available in a 30ml, 50ml and 100ml and also  available are as a body lotion and shower gel.

For a Q&A with Stella McCartney go to:

http://www.stellamccartney.com/experience/en/pop-qa/

While the fragrance itself settles a little too much of the side of floral for my individual taste, I can definitely get on board with the message behind the inspiration of this fragrance, the celebration of women, individuality and friendship.

Check out the ad here:

 

 

 

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