JPG, Betty Boop & Popeye

Jean Paul Gaultier, the ‘enfant terrible’ of the fashion world, first launched the ladies fragrance Classique back in 1993 and since then has brought out numerous limited editions over the years. Le Male followed in 1995 and has also had the limited edition treatment. 2016 is the year Gaultier has given the originals the Eau Fraiche treatment and in a clever marketing twist has enlisted the help of Betty Boop & Popeye to promote the fragrances.

Classique Eau Fraiche was created by nose Daphne Bugey. Top notes which make this fragrance sweeter than the original include Lemon Sorbet, Ginger and Sugarcane. In keeping with the floriental Classique, the heart of the fragrance contains Exotic Tiara, Jasmine and Orange Blossom while the base includes Vanilla, Musk and Neo-Labdanum.

Nathalie Gracia-Cetto is the nose behind Le Male Eau Fraiche. Top notes include Neroli, Mint & Aldehydes and the heart includes Sage & Sclarene molecule, which is appartently dry wood notes of Clary Sage, Woods and Ambrox. Base notes contain Vanilla, Tonka Bean and Sandalwood completing this Woody Oriental fragrance.

 

In true Gaultier style, a cartoon strip accompanies the collection and is available on http://www.jeanpaulgaultier.com adaptly intitled ‘Spinach & Stockings’. Betty Boop is the female star with a curvaceous corset in the style of the Classique bottle while Popeye as the male star wears a classic striped Gaultier t-shirt. The fragrances themselves come in the classic tin can, to quote JPG “like the ones for cat food at the supermarket”.

Classique Eau Fraiche Eau de Toilette 100ml and La Male Eau Fraiche Eau de Toilette 125ml are available now putting the fun back into fragrance.

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