Viktor & Rolf’s 1st fragrance Flowerbomb, launched in 2005, celebrated it’s 10th anniversary earlier this year with a lavish party at Paris’ Le Trianon. Viktor Horsting & Rolf Snoeren and around 800 friends joined the design duo best previously known in the couture world to celebrate the fragrance which made them a household name.
The creation began with the name ‘Flowerbomb’, a fragrance of opposites attract. Flowerbomb Eau De Parfum starts with top notes of Bergamot & Tea, middle notes include Centifolia Rose, Catleya Orchid, Jasmine & Freesia with base note of Patchouli. Viktor & Rolf were very much involved with the creative process and the perfumers credited with the fragrance are Olivier Polge, Carlos Benaim and Domitille Bertier. The floral scent is encased in a grenade-style bottle designed by in collaboration with Fabien Baron – a literal floral explosion.
Flowerbomb Eau de Toilette, Eau de Parfum Extreme & Fowerbomb Petite have all followed over the years. Many limited editions and incarnations have been released including Christmas editions, La Vie En Rose and even a Swarovski edition.
At the party Horsting said “So to us, making Flowerbomb, together with L’Oreal, is a dream come true. We wished upon a star, and today Flowerbomb is entering her second decade.” It’s safe to say Flowerbomb will be celebrating many more birthdays in the years to come.