A private party was held on October 1st in Harvey Nichols London to celebrate the launch of Azzi Glasser’s fragrances exclusively available at Harvey Nichols. This is all part of Harvey Nichols Art of Scent campaign currently running throughout their stores.
Azzi Glasser refers to herself as a perfume designer and has worked with brands such as Topshop, Reiss and Agent Provocateur. However now Glasser is launching the 11 fragrance collection from her back catalogue under her own name. The event also highlighted her book ‘The Perfumer’s Story’ available from Harvey Nichols keenly priced £95.
Available on the night were bespoke cocktails from chef and restaurateur Jackson Boxer who drew inspiration from Glasser’s book to create 6 cocktails which are also available from Harvey Nichols Bars.
Perhaps the most talked about part of the collaboration between Glasser and Harvey Nichols is the launch of the a service for the creation of your very own fragrance which will set you back £15,000!!! This is not a new service offered by Azzi Glasser but until now has only been available to a lucky few. Glasser has previously worked on bespoke fragrances for Kylie Minogue, Orlando Bloom, Johnny Depp and Helena Bonham Carter. Jude Law is quoted as saying “She has made me a scent I feel like I’ve always had – it is me, I never has it in a bottle before”.
So what does £15,000 buy you? Glasser meets clients in her studio where she will get to know you; your personality, your style, your character. Then she will take key notes to suit your profile with the end result a fragrance which is the essence of you. The idea is that this will be your signature for all time.
Glasser is quoted as saying “It is extremely hard for anyone to choose a fragrance from so many perfumes found in a beauty hall or even in a perfume boutique.” However of me this is the joy of fragrance, discovering new fragrances and finding scents you would never have expected. In most beauty halls you will find experienced staff who can help guide you through the maze.
If you do have £15,000 to spare or perhaps are looking for a (ahem) Christmas present for the person who has everything, you can book a private appointment with Azzi Glasser through the concierge service at Harvey Nichols, Knightsbridge.