Shiseido New Launch Ever Bloom

Shiseido is a cosmetic company steeped in heritage and tradition established in Japan in 1872. Kodo, the art of appreciating smells, is a significantly important ceremony in Japanese culture where participants learn to “listen to the scent”.

ZEN (6)

When it comes to fragrance and Shiseido, I automatically think of Zen created by Michel Almairac Robertet a fresh floral fragrance with a woody base. The shape of the Zen bottle is reflective of the Tea House which held the much revered Japanese tea ceremony, the color gold is representative of Life & Joy and the logo was inspired by Japanese calligraphy and marries tradition and modernity.


There have been a few versions of this fragrance over the years such as Zen Sun and Zen White Heat but now Shiseido have launched a completely new fragrance – Ever Bloom.


Ever Bloom, as modern Shiseido does so well, is to combine the best of East and West and is based on two accords; a musky Presence accord of Orange Blossom Absolute, Gardenia, Sylkolide Musk and a delicate Radiance accord of Cyclamen, Lotus and Rose Essence. The nose behind the fragrance, Master Perfumier Aurelien Guichard described the creative process as “I looked for a way to find the scent of a women’s neck, very pure and dewy, and so we have a fragrance that works with you – enhancing the beauty that is already there”.

Everything about this fragrance whispers femininity from the fluidity of the bottle’s design, to the pink appearance to even the name itself. When I first heard the name “Ever Bloom” I thought why Shiseido would launch this in the Autumn and not in the Spring but that is the beauty of this fragrance. It feels natural on the skin, like it’s just you only better making it the perfect fragrance for all occasions whatever the season.

Ever Bloom is available as an Eau de Parfum in 30ml, 50ml or 90ml with further auxilary products available.


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