Olive Oyl – an unlikely icon!?

Moschino as a design house have always had a quirky sense of humour with both Barbie and McDonald’s featuring on the runway. Their current creative director, Jeremy Scott, released his 1st fragrance for the house in 2014 – a unisex floral, citrus fragrance with underlying woody base named simply as Moschino Toy. There is something quite strange yet fascinating about removing the teddy bear’s head to access a spray of the fragrance.

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However my favourite Moschino inspiration was the fragrance Cheap & Chic originally launched in 1995 with several variations thereafter. My fascination does not come from the floral fragrance itself but from the unique bottle designed to encase it.

As the story goes the Moschino Cheap & Chic bottle is designed to imitate Ms Olive Oyl, the cartoon character who was so popular she was pursued by not one suitor but two, her love Popeye and his nemesis Bluto.

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This unlikely icon even has her own Facebook page and is as popular as ever with over 50,000 followers. Cheap & Chic bottle in the shape and silhouette of Olive Oyl with a fragrance to make every woman as desirable as her!


Alongside the original Cheap & Chic, you will also find L’Eau Cheap & Chic, Cheap & Chic Hippy Fizz, Cheap & Chic Light Clouds, Cheap & Chic I Love Love and the most recent addition Cheap & Chic Chic Petals released in 2013.


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